Create | Capture | Scale
Your first objective is to create value for your customers / users. Next, you must capture value for your business. Finally, you have to scale up. I excel at these three foundational steps through sound product strategy and execution. Let me help you create, capture, and scale value.
Fractional Product Management Leadership with a Focus on HR Tech
I offer fractional product management leadership and consulting, specializing in HR Tech. If you're missing a CPO or VP of Product, I can help bridge the gap by filling this role in a fractional capacity. I can develop everything from product vision and strategy through to executing on key deliverables.
Flexible Engagement Models
Monthly Retainer
I become a dedicated member of your team, leading product initiatives up to 3 days per week. I drive strategy, guide teams, and ensure product success without the long-term commitment of a full-time hire. Pay on a monthly retainer and cancel any time.
Project-Based
I help you plan and execute your projects from start to finish. I ensure a smooth process, from design to execution, to meet your goals efficiently. Pricing depends on scope of work.
Hourly Rate
Great for smaller projects and ad hoc product management support. I can help with everything from product marketing and pricing, to writing user stories, to conducting user interviews, and so much more. See my complete list of capabilities belows.
My capabilities
Strategic Leadership
- Strategic Planning Facilitation: We facilitate strategic planning sessions that align team objectives with overarching business goals for cohesive product vision and execution.
- Business Model Optimization: We optimize business models to enhance profitability and strategically focus resources, ensuring operational efficiency and market adaptability.
- M&A Product Evaluation: We assess mergers and acquisitions from a product management perspective to ensure technology and product alignment enhances strategic value.
- Revenue Growth Strategy Development: We devise and present comprehensive revenue growth strategies to executive teams and boards, aimed at maximizing financial performance and market expansion.
- Partnerships and Alliances Evaluation: We evaluate and develop strategic partnerships and alliances, expanding business opportunities and enhancing market presence.
- OKR Cascade Implementation: We successfully implement OKR cascades to align organizational goals with operational efficiency, improving strategic execution across all levels.
Product Development and Management
- Launching Products: We spearhead product launches from concept to market, successfully establishing innovative HR technology platforms.
- Writing PRDs and User Stories: We author detailed Product Requirement Documents and user / job stories that provide clear direction to development teams.
- Prototyping: We develop prototypes to validate concepts and refine product features, ensuring functionality before full-scale development.
Pricing Strategy Development: We formulate competitive pricing strategies that maximize market penetration and revenue growth. - Product Marketing Expertise: We specialize in identifying and articulating key value propositions and unique selling points, creating compelling marketing materials that effectively differentiate offerings in competitive markets.
Data-Driven Decision Making
- Building Modern Data Analytics: We architect and integrate modern BI and analytics stacks to enhance data-driven decision-making across your organization.
- Advanced Data Analysis: We perform complex data analyses to inform strategic decisions and enhance product offerings.
- Establishing Product Metrics: We develop comprehensive product metrics and analytics frameworks to continuously monitor and guide product success.
- A/B Test Design and Management: We design and manage A/B testing to optimize product features based on user behavior and targeted outcomes.
- Data Science Initiatives: We lead data science projects and machine learning proofs of concept to uncover new capabilities and drive innovation.
Operational Excellence and Process Optimization
- Process Optimization: We lead process mapping initiatives to identify and implement improvements that enhance business operations and efficiency.
- Migration Project Leadership: We direct large-scale migration projects, ensuring seamless planning and flawless execution.
- Usability Testing: We conduct usability testing sessions to refine product interfaces and significantly improve user experience.
- Engineering Resource Management: We manage engineering resources, planning, and budgeting to optimize allocation and maximize cost-efficiency.
- Customer Segmentation Strategies: We develop and apply sophisticated customer segmentation strategies to precisely tailor marketing efforts and product development.
People and Culture Development
- Product Organization Design: We structure product organizations to clearly define areas of responsibility and ensure accountability, enhancing team alignment and effectiveness.
- Career Development Systems: We design career ladders and conduct comprehensive team assessments to foster professional growth and facilitate meaningful performance evaluations.
- Product Management Coaching: We provide expert coaching in product management practices to significantly enhance team capabilities and drive successful outcomes.
- Leading Strategic Workshops: We facilitate a variety of strategic workshops, from strategy formulation to technical project management, to empower teams and foster informed decision-making.
- Internal Communications Strategy and Leadership Development: We design and implement internal communication strategies that enhance organizational transparency and employee engagement, while developing leadership layers to support effective communication.
- Innovation Leadership and Event Facilitation: We create and lead dynamic innovation mechanisms and high-impact events, such as hackathons, to stimulate a culture of creativity and collaborative innovation.
About Mark
Mark is a passionate people leader with over a decade of experience in product management in the HR tech sector building jobs marketplaces, service businesses, B2B SaaS, recruitment technology, and more. Based in Atlanta, GA, he offers fractional Chief Product Officer and Head of Product services. Contact him today!
Contact Mark Today!
Fill out the form to connect with me. I'm here to help with your product management needs in HR tech and beyond!
We use cookies to enhance your experience, analyze site usage, and assist in our marketing efforts. By using our website, you agree to our use of cookies.